H&E's audience was made up of nudists who were members of British clubs and those who used British beaches. Throughout the 1950s and into the 1960s H&E's reputation as the "nudist bible" grew. Later, this material occupied a greater proportion of the magazine, particularly as it absorbed other naturist and health periodicals, including Health and Vim and Sunbathing and Health Magazine.Īfter the Second World War, nudism experienced a massive expansion and the monthly "H&E" - as it became known - was in pole position in promoting the nudist lifestyle. In the 1920s when nudists began publicising their activities and sun clubs began to form, Health & Efficiency became an early champion of their cause through publishing their letters, articles and photos. Back then the magazine covered health topics such as diet, exercise, herbalism and general advice on living a healthy and efficient life. Health & Efficiency was first published in 1900.
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